So many women I speak to tell me that they hate shopping with a passion. Delving deeper into this statement often uncovers the fact that the problem is actually more about not really knowing what suits them or will work with what they already own – they rush around, unsure what to buy and end up feeling overwhelmed and confused. There are some simple principles that can cure this problem: Understanding your signature style (your personal brand) Having a good knowledge of your body shape , and your most flattering colours , cuts of clothing and fabrics Having a list of gaps you need to fill in your wardrobe before you venture out Here’s a classic example of scenario that could find you preparing to reach for the credit cards: You get an invitation to a family wedding or an important business event (post Covid of course). Your immediate reaction is – ‘I have nothing to wear – I’ll have to go shopping’, closely followed by a rising sense of panic. ...
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